Kown Visual Branding
KOWN Capital, CASE STUDY
Strategic Overview of ID8 Media's Visual Mastery in "Kown Visual Branding"
Project Excerpt:
Navigating a landscape where businesses strive to blend tradition with modernity, Kown Capital emerged, seeking an identity that resonated with its Arabic heritage and contemporary aspirations. ID8 Media, a distinguished agency, crafted a visual masterpiece to meet this demand. This branding endeavor not only defined Kown Capital's presence but also garnered acclaim, clinching the platinum Hermes Creative Award in 2023. In sum, ID8 Media's work for Kown Capital encapsulated a journey from tradition's warmth to modernity's edge.
Introduction to the Case Study:
In an era where the balance between traditional roots and modern outlook is crucial for businesses seeking to establish their identity, Kown Capital posed a unique challenge. The task was to craft a visual identity, resonating both with its deep-seated Arabic heritage and a futuristic mindset. ID8 Media, a renowned agency, undertook this endeavor, seamlessly blending these two worlds and delivering an award-winning branding.
Challenges
Kown Capital, founded in 2022 in Doha, Qatar, entered the market with a commitment to utilze the promising regional and international sectors. Guided by a seasoned investor and a dynamic team, their focus spans a variety of sectors - from FMCG, hospitality, industrial to construction. With a vision to influence the MENA markets and beyond, their mission underscores the significance of sustainable investments that benefit both shareholders and the global community.
client:
Kown Capital
Industry:
Holding Company
Scope of work:
Creative
AWARDS:
Hermes Creative Awards - Platinum
Defining the Challenge
Defining the Challenge
01
Crafting a unique identity that pays homage to the company’s Arabic origins, yet positions Kown Capital as a modern and futuristic entity.
02
Establishing a visual appeal that can generate trust and assurance among potential investors and partners.
03
Achieving a coherent brand presence across various platforms and touchpoints.
The Need for
ID8 Media's Expertise:
Given the nuanced requirements, Kown Capital sought the expertise of ID8 Media, known for its strategic and creative prowess, to strike the right chord between tradition and modernity.
Strategic Overview Addressing
Kown Challenges with Branding Work:
Given the nuanced requirements, Kown Capital sought the expertise of ID8 Media, known for its strategic and creative prowess, to strike the right chord between tradition and modernity.
Art Direction & Work
Executed
A harmonious palette was chosen to further the brand narrative. The primary dark shades were complemented by neutrals of ivory and black and secondary tones of brown. These were juxtaposed beautifully with complementary hues of warm rose and poised navy blue. The English Typeface, Visia Pro-Family, was selected to enhance the brand's premium appeal.
For services spanning from digital media to print, ID8 Media ensured a consistent representation of Kown Capital's redefined identity, keeping in mind its rich oriental heritage and forward-thinking approach.
Results and impact
Results and impact
Conclusion:
Branding is not just about colors, logos, or fonts; it’s about narrating a brand's story.
ID8 Media successfully managed to convey Kown Capital’s journey and aspirations through their strategic and creative efforts. In doing so,they set a benchmark for how traditional elements could be elegantly combined with contemporary designs to create a distinctive brand identity.
The branding wasn't just successful; it was revolutionary
It perfectly reflected Kown Capital’s unique positioning in the market, making it stand out amidst competitors. The strength of this branding effort shone bright when this project clinched the prestigious platinum Hermes Creative Award in 2023.
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