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Qatar ArtBeat
Where AI Meets National Pride
CLIENTMedia City Qatar
PartnerGoogle Cloud
Scope of WorkAI & Innovation Technology
Overview
To celebrate Qatar’s 53rd National Day,
Media City Qatar partnered with ID8 Media and Google Cloud to launch Qatar Artificial — a groundbreaking AI-generated digital art activation that turned special sentiment into a visual mosaic of national pride. The project earned a Guinness World Record and reached over 5.4M+ worldwide, showcasing the power of participatory storytelling through advanced technology.
23,738
User Contributions
70,904
Engagements
5.4M+
Reach
AWARD
Most People Contributing to an AI-Generated Image
Challenge
How do you engage a nation in real time and turn its collective emotions into a digital masterpiece? Media City Qatar sought to create an inclusive, interactive activation for Qatar National Day that would blend culture, technology, and community voice. The goal: to deliver a public engagement campaign driven by data and powered by AI.
Our Solution
Led by ID8 Media, the Qatar ArtBeat initiative invited citizens and residents to share their personal reflections through social media posts and hashtags.
Using Google Cloud’s AI suite, we
analyzed real-time sentiment and
transformed text-based contributions
into vivid digital artwork.
Google Cloud’s AI suite including Vertex AI, Gemini, and BigQuery
Core Components of
the Solution
Sentiment Analysis Tool (SAT) powered by NLP and machine learningReal-time social listening across platforms like X (formerly Twitter), Instagram, and HootsuitePublic projections of the final digital mosaic across Doha landmarksAI-generated artwork using text-to-image modelsSentiment Analysis Tool (SAT) powered by NLP and machine learningTECHNOLOGY STACK
The engine behind the activation was ID8 Media’s proprietary Sentiment Analysis Tool, fully integrated with Google Cloud infrastructure. SAT analyzed more than 70,000 social interactions in both Arabic and English, classifying sentiments as positive, neutral, or negative. Using Vertex AI’s NLP models, the tool extracted recurring themes and generated visual prompts, which were then transformed into high-resolution images using Gemini’s image synthesis engine.
The entire system ran on a secure, encrypted backend using
Firestore
(for structured data storage)
Pub/Sub
(for real-time data ingestion)
BigQuery ML
(for trend and demographic insights)
Cloud Key Management Services
(KMS for encryption)
Cloud Run
(for visual mosaic generation)
Results
The impact of Qatar ArtBeat was measurable, visual,
and record-breaking.
Guinness World Record
Most People Contributing to an AI-Generated Image
Most People Contributing to an AI-Generated Image
70,904+ social media engagements
23,738 user contributions processed and transformed into visual art
Massive national exposure with artwork showcased on the Corniche, Lusail City, Katara Cultural Village, and all over Media City Qatar’s digital platforms
Cultural &
Digital Impact
Beyond numbers, Qatar ArtBeat represented a cultural innovation — uniting diverse voices across Qatar through one AI-generated canvas. This initiative bridged digital expression and national identity, offering a new model for how governments and institutions can drive emotional engagement through AI and art.
Why It Matters
By combining real-time data processing, AI creativity, and community participation, Qatar ArtBeat redefined how National Day celebrations can engage people meaningfully. It wasn’t just a campaign — it was a mirror of Qatar’s collective soul in the digital age.
Explore more of ID8 Media’s AI & Digital Solutions
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